Terms of Service

Last updated 30 September 2026

1. Acceptance

These Terms govern your use of forgeby.com and the Forgeby platform (formerly known as Alloy) (together, "the Service"). Forgeby is a service of Zmart Com West AB, Swedish organisation number 559019-9161, Gothenburg, Sweden ("Forgeby", "we"). A registered name change to Forgeby AB is in progress; it is the same company either way. By using the Service you agree to these Terms.

2. The Service

Forgeby is a go-to-market platform. Kvasir, Forgeby's sales coworker (openly an AI), helps sellers identify, research and progress sales opportunities. Kvasir advises, drafts and works inside the rules your workspace sets. Today you approve every send and every change. Autopilot is coming: an admin will be able to let workers send follow-ups and complete internal work inside those rules, with a cancel window before each send. A connection without send permission cannot send.

3. Accounts

Forgeby is for organisations that sell to other businesses. A seat is for a person in that organisation who sells, or who runs its sales, marketing or revenue operations. A firm that runs go-to-market for a client works in that client's workspace, on a seat the client adds. It does not bring one client's data into another client's workspace or into its own. We verify a company mailbox at sign-up (a personal mailbox is refused), and we may suspend or close an account that does not, or no longer does, meet this condition. Sign-in is by email. You are responsible for your account credentials and for activity under your account. You must provide accurate information and keep it current.

4. Acceptable use

You agree not to misuse the Service: no unlawful processing of personal data, no infringement of others' rights, no attempts to breach security or exceed authorised access, and no use that violates applicable law or the terms of any app or CRM you connect. Access is unmetered under fair use: it covers your own team working your own accounts. Systematic bulk extraction of the library or contact data, and any resale or redistribution of it, are outside the licence and may lead to suspension under clause 3.

5. Your data and privacy

Our handling of personal data is described in the Privacy Policy. Where we process personal data on your behalf, our Data Processing Agreement applies. You are responsible for having a lawful basis for the data you load into or connect to the Service.

6. AI output

Kvasir's outputs (drafts, research, estimates) are generated with AI and may contain errors. They are suggestions for your judgement, not professional, legal, or financial advice. Verify before you rely on or send anything.

7. Intellectual property

Forgeby retains all rights in the Service, the Forgeby platform and Kvasir. You retain rights in your own data. You may not copy, resell, or reverse-engineer the Service except as permitted by law.

8. Fees

Forgeby is not open for sale. When it is, fees will be published in public and in your written order. If a written order and the published terms differ, the written order prevails for what it covers.

9. Disclaimers and liability

The Service is provided "as is" without warranties to the extent permitted by law. To the maximum extent permitted by law, Forgeby's liability is limited as set out in your agreement. Nothing limits liability that cannot be limited by law.

10. Term and termination

Either party may terminate as set out in the applicable agreement. On termination, we will delete or return your data per the DPA.

11. Governing law

These Terms are governed by the laws of Sweden, with disputes subject to the competent Swedish courts, unless your agreement states otherwise.

12. Contact

partner@forgeby.com. For privacy matters: privacy@forgeby.com.